1997-2007
01Origin
The Foundation
Our roots began in youth sport, coaching, and high-performance development, where discipline, mentorship, and confidence-building became the foundation of our work.
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ABOUT UMATTR
Four pillars. One purpose. Built to elevate how the world grows.
UMATTR unifies Products, Academy, Business, and Brands to help people learn, build, and scale with clarity so meaningful ideas become lasting impact.
UMATTR System
The UMATTR Ecosystem
Four pillars working together. Stronger impact for everyone.
Core Purpose
Learn. Build. Scale.
Each pillar supports the same promise: clearer growth, stronger tools, and meaningful impact.
01
Products
Thoughtfully designed digital products and tools that solve real problems.
02
Academy
Education and training that builds skills, mindset, and clarity.
03
Business
Systems, consulting, and support that help ideas scale into sustainable businesses.
04
Brands
Purpose-driven brands and organizations that inspire and elevate.
Our Mission
We exist to empower individuals and organizations to learn, build, and grow through world-class products, transformative education, strategic business solutions, and purpose-driven brands.
Grow with clarity. Build with purpose. Impact the world.
Our Founders
UMATTR brings together athletic excellence, deterministic AI systems engineering, and qualitative research. Founded by Lornette Daye, Zhane Daye, and Jehn Daye to unlock sovereign human potential.
The Three Visionaries
Sport & Resilience · Sovereign AI · Ethical Research
Our Journey
A journey built on clarity, since 1997.
UMATTR was built from years of experience in sport, mentorship, motivational speaking, and youth development. What began as a passion for helping young people build confidence has grown into a wellness-focused movement centered on resilience, leadership, mental health, and personal growth.
Active Chapter
The Foundation
Youth sport, coaching, and mentorship became the first language of UMATTR.
2010-2017
02Voice
The Message Expands
Through keynote talks, workshops, schools, conferences, and community events, the UMATTR message began reaching broader audiences through storytelling, teamwork, and resilience-based learning.
2018-2021
03Movement
A Youth Wellness Movement
UMATTR evolved into a dedicated youth empowerment platform, delivering motivational workshops and interactive sessions focused on mental health, leadership, and personal growth.
2022-2024
04Community
Sport, Mindset & Community
We continued bridging athletics, wellness, and family support by creating spaces where athletes, parents, and youth could learn practical tools for confidence, goal-setting, and emotional resilience.
Today & Beyond
05Next Chapter
Building What Comes Next
UMATTR is growing into a wellness and sports development brand committed to helping youth, families, teams, and communities move with purpose, lead with confidence, and understand that they matter.
Built over decades. Refined for youth, families, teams, and the next chapter of wellness.
Our Brand Values
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Purpose-Driven
We lead with purpose in everything we create, teach, and build.
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Excellence
We hold high standards so our community can achieve their best.
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Empowerment
We equip people and organizations to take action and grow.
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Integrity
We build trust through transparency, honesty, and respect.
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Global Impact
We think big, collaborate globally, and create lasting change.
Ready to grow with UMATTR?
Join learners, builders, and visionaries creating the future with UMATTR.